The Truth About “Tobacco-Free” Pouches and Vapes: Why They’re Still Addictive and Risky
Thursday, August 20, 2026
Posted by: Natalia Gromov
Tobacco companies are constantly shifting their tactics to keep profits high and customers addicted and dependent on tobacco products. One of the latest trends is the growing popularity of nicotine pouches and vapes claiming to be “tobacco-free.” While the label sounds reassuring, it can leave consumers – especially young people – with the mistaken impression that these products are safer than they really are. Studies show that by marketing a product as “tobacco-free” can reduce perception of harm and increase young people's intention to use these products.
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